Have you got great a business idea and can’t wait to get started
Have you got great a business idea and can’t wait to get started?
… Well STOP! …
The answers to these 3 simple questions will make the difference between a flier or a flop!
Firstly, congratulations! It’s not always easy to come up with a great idea but you’ve done it.
You are probably raring to get your business plan in place, raise some money and launch your product. But wait!! What you do next can make the difference between success and failure.
The traditional route to evaluating your business idea is to put together a detailed business plan with market evaluation, detailed costings and profit projections. But before you get buried under business plans and funding negotiations, not to mention throwing away your own money, resources and energy for the next 6 months, you need to stop and question whether your idea is compelling in the first place.
Will it fly? Is your big idea market driven? Your business plan won’t tell you if the fish (customers) will bite!
However I’ve learnt from bitter experience what separates a good idea from a non-starter. Really it comes down to just 3 questions.
- Is there a market?
- Is there high value to this market?
- Can you get some kind of exclusivity?
If you can answer yes to all 3 of these then you should be onto a flier. Do your homework, find the answers to these questions and save yourselves months of heartache in pursuing an empty dream. Good luck!
Want to know more? Find out how to introduce your innovation into the marketplace so that it spreads like a wild fire.
View the Bush Fire effect for yourself…
