Innovation Launch

  • Is your Business Idea going to turn into BIG $$$’s? There’s ONE way to find out

    Thinking of launching a new business? Do you have a business idea or innovation that you want to kick off?
    Congratulations! Live a life away from boring routine, corporate rules and office politics.

    Think how good you’ll feel when the serious cash comes in; the respect you’ll get from friends, loved ones and the world when they see that you’ve made it BIG TIME on your own!

    But are you really ready to take what could be the ultimate gamble?

    Because most new business ideas DON’T WORK. And they don’t work for lots of reasons. But time after time it’s down to one simple reason; and that is - the proposition is not compelling.

Latest Articles

Marketing your idea: Avoid the feature trap!

Now anyone who has ever been put through the sales training mill at Procter & Gamble will have had drilled into them the difference between ‘features’ and ‘benefits’. What’s that got to do with me and my business proposition? I don’t sell packaged goods and I don’t have the biggest advertising budget in the world! Well if you’re looking to market... [Read more of this post]

7 Websites You Must Check Out Before You Enter a New Market

Whether you are lucky enough to be armed with a new product idea or you have yet to crystallize your thoughts, you’d be mad to put any serious money into the project before you had a good understanding of the market. Knowing about your chosen market environment and what makes your customers tick are vital to the innovation process. But before you launch into costly primary research there is... [Read more of this post]

Just because you are called Leonardo da Vinci does not make you an entrepreneur

Now here’s a thought. What does it take to turn an idea into a good commercial business? Turn it on its head and wonder if being the greatest scientist and scholar of the century means you’re a successful entrepreneur. Take Leonardo da Vinci. Described as an Italian polymath, being a scientist, mathematician, engineer, inventor, anatomist, painter, sculptor, architect, botanist, musician... [Read more of this post]

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  • What people are saying

    "These guys have developed a great product with the Litmus Test. We now have a compelling proposition to take to market based on our new technology platform."
    Eumeng Chong & Clive Robinson
    IDST Biometrics, Newcastle

    "Raglan and Chris’s product and software have been instrumental in helping us to develop our innovation projects and toolkit for local authorities. We are sold on the method."
    Paul Waller: Director Digital Inclusion Team
    City of London

    "The Litmus Test is a brilliant business tool. It saved me potentially thousands by telling me NOT to go ahead with my catering concept. Interestingly it showed me how the idea could be improved to give it staying power."
    Stewart Ross
    RossMediaRelations, London

    "The Litmus Test is a fast an effective way of building your proposition and figuring out what it's worth."
    Colin Boughton-Smith CEO
    Energy Metering Technology Ltd.

    "The Litmus Test has proved hugely constructive in determining the value of our new software product. We have made improvements by reducing risk. Crucially it was a key element in getting us funding."
    Vilosh Brito Managing Director
    Information Edge

    "It gave us a level of objectivity on how
    compelling our product is to viewers and assisted us in sizing up the competition and putting in place a strategy to improve our position in the market. An invaluable tool which, we are sure, will become accepted by companies large and small in helping them launch new products and ideas and as a viability gauge for potential investors and VCs."
    Bryan McElearney & Barry Chattington
    MoneySpark
Innovation Launch